Bidfood

Responsible for re-brand from 3663 to Bidvest Foodservice, the strategic creative direction on a number of own brands, including the delivery of all marketing communications collateral, packaging design, art direction, major tender presentations and concepts along with all internal branding and communication. In 2013, the company achieved Superbrand status and livery of the year in which we played a significant part. Seconded to work on various external client projects, such as the sponsorship branding of Sunderland AFC, creative projects for Travelodge, TGI Fridays, John Lewis and Subway. Leading pitches for new business and tenders were a key focus, and contributed to Bidvest achieving £500 million in new and retained contracts over five years.